Sherwood Academy · Marketing · Lesson 20
What makes a good business photo, and when should you use AI images?
Cut out each card along the outer dashed line, then fold it in half along the middle line.
In focus, well lit, without significant alterations or excessive filters, and representing reality.
sherwoodsoftware.aiMarketing · Lesson 20What does Google say Business Profile photos should be?
Sherwood AcademyMarketing · Lesson 20In front of or beside it, not behind it.
sherwoodsoftware.aiMarketing · Lesson 20Where should the light be when photographing a subject?
Sherwood AcademyMarketing · Lesson 20For anything a customer could check in person: your work, products, place and people.
sherwoodsoftware.aiMarketing · Lesson 20When should you use real photos rather than AI images?
Sherwood AcademyMarketing · Lesson 20When content has photorealistic video or realistic-sounding audio that was digitally created or altered.
sherwoodsoftware.aiMarketing · Lesson 20When may Meta require an AI label?
Sherwood AcademyMarketing · Lesson 20No. It creates a false impression, and the FTC's rule prohibits fake testimonials, including AI-generated ones.
sherwoodsoftware.aiMarketing · Lesson 20Can you use an AI image of a "customer" next to a testimonial?
Sherwood AcademyMarketing · Lesson 20