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Sherwood Software Solutions

Sherwood Academy · Marketing · Lesson 10

How do you keep a consistent brand voice?

Cut out each card along the outer dashed line, then fold it in half along the middle line.

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Answer

How your business sounds when it talks, in posts, emails, signs, and replies.

sherwoodsoftware.aiMarketing · Lesson 10
Question

What is brand voice?

Sherwood AcademyMarketing · Lesson 10
Answer

Pick three words for how you want to sound, with a note on what each does and does not mean.

sherwoodsoftware.aiMarketing · Lesson 10
Question

How do you start defining your voice?

Sherwood AcademyMarketing · Lesson 10
Answer

Words you always use, words you avoid, and small habits like emoji or sign-offs.

sherwoodsoftware.aiMarketing · Lesson 10
Question

What goes on a voice word list?

Sherwood AcademyMarketing · Lesson 10
Answer

Voice stays the same; tone adjusts to the moment, such as a celebration or an apology.

sherwoodsoftware.aiMarketing · Lesson 10
Question

What is the difference between voice and tone?

Sherwood AcademyMarketing · Lesson 10
Answer

Everyone who writes for your business, including any AI tools you use to draft.

sherwoodsoftware.aiMarketing · Lesson 10
Question

Who should get your voice guide?

Sherwood AcademyMarketing · Lesson 10
Sherwood Software Solutions · sherwoodsoftware.ai · Westlake Village, CaliforniaSherwood Academy, free lessons for business owners