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Sherwood Academy · Marketing · Lesson 6

What goes on a content calendar?

Cut out each card along the outer dashed line, then fold it in half along the middle line.

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Answer

The date, the platform, the post's single job, and a short idea.

sherwoodsoftware.aiMarketing · Lesson 6
Question

What four things should every calendar entry include?

Sherwood AcademyMarketing · Lesson 6
Answer

Consistency. A steady rhythm you can keep tends to serve you better than bursts of posting.

sherwoodsoftware.aiMarketing · Lesson 6
Question

Which matters more, volume or consistency?

Sherwood AcademyMarketing · Lesson 6
Answer

Doing similar tasks together, such as writing all captions in one sitting.

sherwoodsoftware.aiMarketing · Lesson 6
Question

What is batching?

Sherwood AcademyMarketing · Lesson 6
Answer

When most posts give something useful, the occasional offer feels earned instead of pushy.

sherwoodsoftware.aiMarketing · Lesson 6
Question

Why mix different post jobs across a month?

Sherwood AcademyMarketing · Lesson 6
Answer

Timely posts you could not plan, such as news, events, or a great customer moment.

sherwoodsoftware.aiMarketing · Lesson 6
Question

What are open slots for?

Sherwood AcademyMarketing · Lesson 6
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