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Sherwood Academy · Marketing · Lesson 16

How do you start email marketing the right way?

Cut out each card along the outer dashed line, then fold it in half along the middle line.

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Answer

Only people who chose to receive your emails.

sherwoodsoftware.aiMarketing · Lesson 16
Question

Who should be on your marketing email list?

Sherwood AcademyMarketing · Lesson 16
Answer

Yes. The FTC says the law makes no exception for it.

sherwoodsoftware.aiMarketing · Lesson 16
Question

Does CAN-SPAM apply to business-to-business email?

Sherwood AcademyMarketing · Lesson 16
Answer

Within 10 business days.

sherwoodsoftware.aiMarketing · Lesson 16
Question

How quickly must opt-out requests be honored under CAN-SPAM, per the FTC guide?

Sherwood AcademyMarketing · Lesson 16
Answer

Accurate sender information, an honest subject line, identification as an ad, a physical address and a clear way to opt out.

sherwoodsoftware.aiMarketing · Lesson 16
Question

What must every commercial email include under CAN-SPAM?

Sherwood AcademyMarketing · Lesson 16
Answer

SPF, DKIM and DMARC authentication and one-click unsubscribe, among other things.

sherwoodsoftware.aiMarketing · Lesson 16
Question

What does Gmail require of bulk senders for marketing messages?

Sherwood AcademyMarketing · Lesson 16
Sherwood Software Solutions · sherwoodsoftware.ai · Westlake Village, CaliforniaSherwood Academy, free lessons for business owners