Sherwood Academy · Marketing · Lesson 11
Who exactly are you marketing to?
Cut out each card along the outer dashed line, then fold it in half along the middle line.
A short, plain description of one type of customer: who they are, what they want, what worries them, their words and where they look.
sherwoodsoftware.aiMarketing · Lesson 11What is a customer profile?
Sherwood AcademyMarketing · Lesson 11Specific messages feel relevant, while messages for everyone stay general and are easy to skip.
sherwoodsoftware.aiMarketing · Lesson 11Why write for one specific customer instead of everyone?
Sherwood AcademyMarketing · Lesson 11Questions they ask, reviews they write, and the search terms shown in your Google Business Profile performance.
sherwoodsoftware.aiMarketing · Lesson 11Where can you find the words customers use?
Sherwood AcademyMarketing · Lesson 11Only if they are marked as guesses and then checked.
sherwoodsoftware.aiMarketing · Lesson 11Should a profile include guessed details?
Sherwood AcademyMarketing · Lesson 11Every few months, or after a busy season.
sherwoodsoftware.aiMarketing · Lesson 11How often should you update a customer profile?
Sherwood AcademyMarketing · Lesson 11