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Sherwood Academy · Marketing · Lesson 17

How do you plan a short-form video before you film?

Cut out each card along the outer dashed line, then fold it in half along the middle line.

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Answer

A short list of shots in order, with what we see and the words on screen for each.

sherwoodsoftware.aiMarketing · Lesson 17
Question

What is a shot plan?

Sherwood AcademyMarketing · Lesson 17
Answer

One.

sherwoodsoftware.aiMarketing · Lesson 17
Question

How many points should one short video make?

Sherwood AcademyMarketing · Lesson 17
Answer

The most interesting thing, such as the result, the action or a face speaking to camera.

sherwoodsoftware.aiMarketing · Lesson 17
Question

What should the opening shot show?

Sherwood AcademyMarketing · Lesson 17
Answer

A few seconds, often two to four.

sherwoodsoftware.aiMarketing · Lesson 17
Question

How long should each middle shot usually be?

Sherwood AcademyMarketing · Lesson 17
Answer

They can misspell names and terms, which looks careless on screen.

sherwoodsoftware.aiMarketing · Lesson 17
Question

Why check automatic captions?

Sherwood AcademyMarketing · Lesson 17
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