Sherwood Software Solutions

Sherwood Academy · Marketing · Lesson 13

How do you ask for reviews and respond to them the right way?

Cut out each card along the outer dashed line, then fold it in half along the middle line.

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Answer

Every real customer, not only the ones you expect to be happy.

sherwoodsoftware.aiMarketing · Lesson 13

Question

Who should you ask for reviews?

Sherwood AcademyMarketing · Lesson 13

Answer

No. Google's policy prohibits incentives for reviews.

sherwoodsoftware.aiMarketing · Lesson 13

Question

Can you offer a discount for a Google review?

Sherwood AcademyMarketing · Lesson 13

Answer

Among other things, fake reviews (including AI-generated ones), rewards conditioned on sentiment, undisclosed insider reviews and certain suppression tactics.

sherwoodsoftware.aiMarketing · Lesson 13

Question

What does the FTC rule announced in 2024 ban?

Sherwood AcademyMarketing · Lesson 13

Answer

Thank them, acknowledge the problem, say what you will do, offer a private way to continue.

sherwoodsoftware.aiMarketing · Lesson 13

Question

What are the four steps in a reply to a negative review?

Sherwood AcademyMarketing · Lesson 13

Answer

Change the reviewer's meaning or imply results most customers will not get.

sherwoodsoftware.aiMarketing · Lesson 13

Question

What should a testimonial never do?

Sherwood AcademyMarketing · Lesson 13

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