Sherwood Academy · Marketing · Lesson 12
How do you turn a service into an offer people act on?
Cut out each card along the outer dashed line, then fold it in half along the middle line.
A specific package with a clear result, scope, price, reason to act now and stated conditions.
sherwoodsoftware.aiMarketing · Lesson 12What turns a service into an offer?
Sherwood AcademyMarketing · Lesson 12Clearly and conspicuously at the outset of the offer, not in a footnote.
sherwoodsoftware.aiMarketing · Lesson 12Where should the conditions of a "free" offer appear, according to the FTC guide?
Sherwood AcademyMarketing · Lesson 12It was the actual price openly offered to the public on a regular basis, for a reasonably substantial period, in good faith.
sherwoodsoftware.aiMarketing · Lesson 12What makes a "was" price legitimate under the FTC guide?
Sherwood AcademyMarketing · Lesson 12No. Clarity about what you get, for how much and by when is what makes it an offer.
sherwoodsoftware.aiMarketing · Lesson 12Does every offer need a discount?
Sherwood AcademyMarketing · Lesson 12It is not true, and customers learn to wait for it.
sherwoodsoftware.aiMarketing · Lesson 12Why is a recurring "this week only" deal a problem?
Sherwood AcademyMarketing · Lesson 12