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Sherwood Academy · Marketing · Lesson 19

How do you use AI to write marketing that does not sound generic?

Cut out each card along the outer dashed line, then fold it in half along the middle line.

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Answer

It gets generic requests, so it fills gaps with the most common phrasing.

sherwoodsoftware.aiMarketing · Lesson 19
Question

Why does AI copy often sound generic?

Sherwood AcademyMarketing · Lesson 19
Answer

The facts, your voice, the reader and the single goal.

sherwoodsoftware.aiMarketing · Lesson 19
Question

What four things should you give an AI tool before asking for a draft?

Sherwood AcademyMarketing · Lesson 19
Answer

No. Edit it until it sounds like you and check every fact.

sherwoodsoftware.aiMarketing · Lesson 19
Question

Should you publish the first AI draft?

Sherwood AcademyMarketing · Lesson 19
Answer

No. The FTC's rule prohibits fake reviews and testimonials, including AI-generated ones.

sherwoodsoftware.aiMarketing · Lesson 19
Question

Can you use AI to write customer reviews or testimonials?

Sherwood AcademyMarketing · Lesson 19
Answer

If another business's name could be swapped in and the post still works, it is not finished.

sherwoodsoftware.aiMarketing · Lesson 19
Question

What is a quick test for generic copy?

Sherwood AcademyMarketing · Lesson 19
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