Sherwood Software Solutions

Sherwood Academy · Marketing · Lesson 15

What makes a website page turn visitors into leads?

Cut out each card along the outer dashed line, then fold it in half along the middle line.

Page 1 of 1

Answer

Is this for me? Can I trust them? What do I do next?

sherwoodsoftware.aiMarketing · Lesson 15

Question

What three questions should a lead-generating page answer?

Sherwood AcademyMarketing · Lesson 15

Answer

What you do, who it is for or where, and the main next step.

sherwoodsoftware.aiMarketing · Lesson 15

Question

What should the top of the page say?

Sherwood AcademyMarketing · Lesson 15

Answer

Real photos, accurate reviews used with permission, and specific checkable details.

sherwoodsoftware.aiMarketing · Lesson 15

Question

What counts as proof on a website?

Sherwood AcademyMarketing · Lesson 15

Answer

Labels that identify every field and describe its purpose, and visible labels where possible.

sherwoodsoftware.aiMarketing · Lesson 15

Question

What does the W3C recommend for form fields?

Sherwood AcademyMarketing · Lesson 15

Answer

Silence on cost can make people assume the worst and leave.

sherwoodsoftware.aiMarketing · Lesson 15

Question

Why answer the cost question on the page?

Sherwood AcademyMarketing · Lesson 15

Sherwood Software Solutions · sherwoodsoftware.ai · Westlake Village, CaliforniaSherwood Academy, free lessons for business owners