Sherwood Software Solutions
Sherwood Academy · Marketing · Lesson 1
What is a social media post actually for?
Cut out each card along the outer dashed line, then fold it in half along the middle line.
Answer
Earn attention, build trust, or ask for an action.
sherwoodsoftware.aiMarketing · Lesson 1Question
What are the three jobs a post can do?
Sherwood AcademyMarketing · Lesson 1Answer
Readers give a post only a moment, and several competing messages leave no single point clear.
sherwoodsoftware.aiMarketing · Lesson 1Question
Why does mixing jobs weaken a post?
Sherwood AcademyMarketing · Lesson 1Answer
Views, shares and new followers.
sherwoodsoftware.aiMarketing · Lesson 1Question
What does success look like for an attention post?
Sherwood AcademyMarketing · Lesson 1Answer
Saves, thoughtful comments and people coming back.
sherwoodsoftware.aiMarketing · Lesson 1Question
What does success look like for a trust post?
Sherwood AcademyMarketing · Lesson 1Answer
No. People usually need to notice and trust you before they act, so mix all three jobs over time.
sherwoodsoftware.aiMarketing · Lesson 1Question
Should every post be an action post?
Sherwood AcademyMarketing · Lesson 1Sherwood Software Solutions · sherwoodsoftware.ai · Westlake Village, CaliforniaSherwood Academy, free lessons for business owners