Sherwood Software Solutions
Sherwood Academy · Marketing · Lesson 2
What is AIDA, and how do you use it?
Cut out each card along the outer dashed line, then fold it in half along the middle line.
Answer
Attention, Interest, Desire, Action.
sherwoodsoftware.aiMarketing · Lesson 2Question
What does AIDA stand for?
Sherwood AcademyMarketing · Lesson 2Answer
To give the reader a reason to keep going by connecting to something they already care about.
sherwoodsoftware.aiMarketing · Lesson 2Question
What is the job of the Interest step?
Sherwood AcademyMarketing · Lesson 2Answer
Desire shows what changes for the customer, not just what the product includes.
sherwoodsoftware.aiMarketing · Lesson 2Question
How is Desire different from listing features?
Sherwood AcademyMarketing · Lesson 2Answer
One clear, easy next step.
sherwoodsoftware.aiMarketing · Lesson 2Question
What should the Action step contain?
Sherwood AcademyMarketing · Lesson 2Answer
No. They guide the order of the message behind the scenes.
sherwoodsoftware.aiMarketing · Lesson 2Question
Should the four words appear in your post?
Sherwood AcademyMarketing · Lesson 2Sherwood Software Solutions · sherwoodsoftware.ai · Westlake Village, CaliforniaSherwood Academy, free lessons for business owners