Sherwood Software Solutions
Sherwood Academy · Marketing · Lesson 3
What makes a good hook?
Cut out each card along the outer dashed line, then fold it in half along the middle line.
Answer
The first line of a post or the first second of a video.
sherwoodsoftware.aiMarketing · Lesson 3Question
What is a hook?
Sherwood AcademyMarketing · Lesson 3Answer
Most people only glance at a post, and the hook decides whether they read or watch the rest.
sherwoodsoftware.aiMarketing · Lesson 3Question
Why does the hook matter so much?
Sherwood AcademyMarketing · Lesson 3Answer
It is specific, about the viewer's world, opens a small gap, and is short.
sherwoodsoftware.aiMarketing · Lesson 3Question
Name one quality of a strong hook.
Sherwood AcademyMarketing · Lesson 3Answer
A dramatic opening that the post never pays off, which costs you trust.
sherwoodsoftware.aiMarketing · Lesson 3Question
What is clickbait?
Sherwood AcademyMarketing · Lesson 3Answer
After reading the whole post, would the reader feel the hook was fair?
sherwoodsoftware.aiMarketing · Lesson 3Question
What is a simple test for an honest hook?
Sherwood AcademyMarketing · Lesson 3Sherwood Software Solutions · sherwoodsoftware.ai · Westlake Village, CaliforniaSherwood Academy, free lessons for business owners