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Sherwood Academy · Marketing · Lesson 5

How do you write a call to action people follow?

Cut out each card along the outer dashed line, then fold it in half along the middle line.

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Answer

The line that tells the reader exactly what to do next.

sherwoodsoftware.aiMarketing · Lesson 5
Question

What is a call to action?

Sherwood AcademyMarketing · Lesson 5
Answer

One.

sherwoodsoftware.aiMarketing · Lesson 5
Question

How many actions should one post ask for?

Sherwood AcademyMarketing · Lesson 5
Answer

A verb, the thing, and the how or where.

sherwoodsoftware.aiMarketing · Lesson 5
Question

What are the three parts of a clear call to action?

Sherwood AcademyMarketing · Lesson 5
Answer

Ask strangers for small steps and people who know you well for bigger ones.

sherwoodsoftware.aiMarketing · Lesson 5
Question

How should the size of the ask change with the audience?

Sherwood AcademyMarketing · Lesson 5
Answer

Only when the reason, such as a deadline or limited spots, is real.

sherwoodsoftware.aiMarketing · Lesson 5
Question

When is urgency appropriate in a call to action?

Sherwood AcademyMarketing · Lesson 5
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