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Sherwood Software Solutions

Sherwood Academy · Selling · Lesson 7

How do you handle objections without pressure?

Cut out each card along the outer dashed line, then fold it in half along the middle line.

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Answer

A buyer sharing something that is not settled yet in their decision.

sherwoodsoftware.aiSelling · Lesson 7
Question

What is an objection, really?

Sherwood AcademySelling · Lesson 7
Answer

Acknowledge, ask to understand, answer the real concern, check.

sherwoodsoftware.aiSelling · Lesson 7
Question

What are the four steps for handling an objection?

Sherwood AcademySelling · Lesson 7
Answer

The first words of an objection often do not reveal the real concern.

sherwoodsoftware.aiSelling · Lesson 7
Question

Why ask a question before answering?

Sherwood AcademySelling · Lesson 7
Answer

The real issue may be unclear value, and quick discounts teach buyers your first number was not real.

sherwoodsoftware.aiSelling · Lesson 7
Question

Why not drop your price immediately when someone says it is too expensive?

Sherwood AcademySelling · Lesson 7
Answer

Say so honestly, even if that means the offer is not a fit.

sherwoodsoftware.aiSelling · Lesson 7
Question

What should you do if the objection is correct?

Sherwood AcademySelling · Lesson 7
Sherwood Software Solutions · sherwoodsoftware.ai · Westlake Village, CaliforniaSherwood Academy, free lessons for business owners