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Sherwood Software Solutions

Sherwood Academy · Selling · Lesson 4

How do you listen so people feel understood?

Cut out each card along the outer dashed line, then fold it in half along the middle line.

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Answer

Listening means your attention is on understanding, not on planning your reply.

sherwoodsoftware.aiSelling · Lesson 4
Question

What is the difference between hearing and listening?

Sherwood AcademySelling · Lesson 4
Answer

It proves you listened and gives the buyer a chance to correct you.

sherwoodsoftware.aiSelling · Lesson 4
Question

What does reflecting back do?

Sherwood AcademySelling · Lesson 4
Answer

Their words feel familiar and accurate; your jargon feels like a pitch.

sherwoodsoftware.aiSelling · Lesson 4
Question

Why use the buyer's words instead of your own?

Sherwood AcademySelling · Lesson 4
Answer

For example, asking a question they already answered, or interrupting.

sherwoodsoftware.aiSelling · Lesson 4
Question

What is a sign you are not really listening?

Sherwood AcademySelling · Lesson 4
Answer

Briefly and genuinely, never as a tactic.

sherwoodsoftware.aiSelling · Lesson 4
Question

How should you acknowledge feelings?

Sherwood AcademySelling · Lesson 4
Sherwood Software Solutions · sherwoodsoftware.ai · Westlake Village, CaliforniaSherwood Academy, free lessons for business owners