Tools you can use today
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Which goal fits my post?
From the lesson What is a marketing funnel, and which goal fits which post?.
Funnel stage: Awareness
Post goal: Brand awareness
A short video or striking photo with your name and look clearly shown.
Hook builder
From the lesson What makes a good hook?.
- The common mistakeMost people get this wrong in one small way.
- The quick answerHow often should you think about this? It depends on one thing.
- The before and afterSame job, before and after.
- The small storyA customer came in this week with a question about this.
- The surprising detailThere is one detail about this almost nobody notices.
These are starting points. Rewrite each one in your own words, and only use a hook the post actually delivers on.
Call to action builder
From the lesson How do you write a call to action people follow?.
Book your spot.
Content calendar planner
From the lesson What goes on a content calendar?.
Jobs rotate through teach, show, prove, offer and connect. Change any of them, and set a slot to Open to leave room for the unplanned.
| Week | Day | Job | Idea | Platform |
|---|---|---|---|---|
| 1 | Monday | |||
| 1 | Wednesday | |||
| 1 | Friday | |||
| 2 | Monday | |||
| 2 | Wednesday | |||
| 2 | Friday | |||
| 3 | Monday | |||
| 3 | Wednesday | |||
| 3 | Friday | |||
| 4 | Monday | |||
| 4 | Wednesday | |||
| 4 | Friday |
Post planning worksheet
- 1. Who is this post for?
- 2. What is the one goal of this post? (awareness, consideration or action)
- 3. First line (the hook):
- 4. The one thing they should take away:
- 5. Image or video idea:
- 6. Call to action (one action, specific, honest):
- 7. Platform and day:
- 8. After a week: what happened, and what will I change next time?