How does Sherwood present Repertoire?

What is Repertoire?

Definition: Repertoire. Software from Sherwood that plans, writes, designs and schedules a business's social media, with a person approving each post before it goes out. It uses AI to do the work; it is not "an AI" you have to manage.

The pitch is relief, not homework. Business owners want social media off their plate, not a marketing course. So the one-line description is: "Your whole month of social, planned, designed and scheduled, and you approve every post."

What does Repertoire do?

• Plans with a purpose. Each post starts from a goal, such as sales, brand awareness, an event, education or website visits, and follows a planned sequence.
• Learns the business. A guided setup captures products, audience, voice, colors, photo style and things never to say or show. Your real logo is placed on images, never redrawn.
• Makes finished posts. Captions fitted to each platform, images with the headline designed in, carousels and short videos.
• Fills the month. A calendar shows every planned post across your platforms.
• Publishes only with approval. Nothing goes out until a person approves it.
• Reads the results. Plain-language results, so the next month starts smarter.

How does Repertoire handle each platform?

Sherwood states platform behavior exactly:

• Instagram, Facebook, X and YouTube: scheduled and published from Repertoire.
• LinkedIn: posts are written and designed for you to publish from your own profile, which keeps your account within LinkedIn's rules. Repertoire does not post to LinkedIn for you.

How much does Repertoire cost?

Plans and prices are listed on the Repertoire site. A Sherwood salesperson checks the live page before stating any price or saying which plan includes which platform, rather than quoting from memory.

How does a Sherwood salesperson demo Repertoire?

With the live demo linked from sherwoodsoftware.ai/repertoire. The order: pick a goal, see the plan, see a finished post on a phone-accurate preview, then see the month on the calendar. One finished post explains more than a feature list.

What will Sherwood not say about Repertoire?

• No outcome promises. No follower counts, engagement figures, bookings or sales.
• No comparisons. No other product is named or put down. The time is spent on what Repertoire does.
• Honest urgency, no fear. "Customers look you up before they call, and they expect you to be active" is fair. Scare statistics are not.

Common mistakes

Pitching it as a marketing course. Buyers want relief, not school.

Saying it posts to LinkedIn automatically. It prepares LinkedIn posts for the person to share.

Quoting a plan price from memory. Check the live page.

Leaving out the approval step. It is the part that removes the fear of software posting something wrong.

Worked example

A dealership's marketing manager says social media "falls to whoever has time".

Salesperson: "That's exactly the gap Repertoire is built for. It plans the month, makes finished posts with your logo and your own vehicle photos, and schedules them. Nothing goes out until you approve it. Want to see one post go from a goal to a finished preview in about a minute?"

The salesperson opens the live demo, picks "Website visits" and shows the finished post. Follower growth is never mentioned.

Checklist

• I led with relief: the month handled, with the owner's approval.
• I stated platform behavior exactly, including LinkedIn sharing.
• I checked plans and prices on the live page before mentioning them.
• I made no outcome promise and named no other product.
• I showed a finished post instead of listing features.

Try it

Write a 40-word description of Repertoire for one industry. It must name the problem, the relief and the approval step, and include no feature list longer than three items.

Tips

• Show, do not describe: one finished post sells more than a feature list.
• Mention the approval step early.
• If the prospect manages several brands, ask how they handle each one today before showing anything.
• Point people to the live demo so they can try it on their own time.

Sources

1. Repertoire on the Sherwood website: https://sherwoodsoftware.ai/repertoire
2. Repertoire site and live demo: https://repertoire.sherwoodsoftware.ai