Who does Sherwood work with, and who does it not?

Is Sherwood only for certain industries?

No. Sherwood's home page says it plainly: Sherwood works with businesses that have operations worth systematizing, regardless of industry. The three focus industries are where Sherwood concentrates its outreach and its live demos, not a limit on who can ask.

Definition: a go-to-market industry. An industry a company chooses to focus its outreach, examples and demos on, so its conversations start from real knowledge of how those businesses work.

What does Sherwood look for in Real Estate?

The usual buyer is an established agent or broker who decides how their own business spends, or the leadership of a brokerage or team. Good signs include their own website on their own domain, a personal or team brand, active listings, real digital presence and evidence they already invest in marketing or systems. These signs are weighed together, not counted: one strong business can be a great fit on fewer of them.

One rule protects everyone: Sherwood never describes a property, street or neighborhood with a judgment such as quiet, safe or family-friendly. Only verifiable facts, such as availability, bedrooms, square footage, features, price and address. That applies to salespeople, demos and anything a Sherwood assistant says.

What does Automotive mean at Sherwood?

Automotive means car dealerships: the sales floor, inventory questions, test drives, financing questions and the service lane as part of the dealership. The buyer is usually the General Manager, General Sales Manager, service director or dealer principal at a single store, or group leadership for a dealer group, which is a separate and larger conversation.

Which Health and Wellness businesses does Sherwood work with?

Wellness businesses such as gyms, fitness and yoga studios, personal trainers, coaches, spas, med spas, vitamin shops and wellness centers. Sherwood calls the people these businesses serve customers, clients or members.

Sherwood does not currently take on clinical practices. It only takes on work it is fully set up to deliver properly, and it says so up front rather than stretching to fit.

Who is not a fit right now?

• Clinical practices.
• Businesses outside the United States.
• Corporate or franchise head offices where the local business does not control its own spending; in those cases the conversation belongs with whoever does.

Does business size matter?

Sherwood does not cap its market by size. A single owner-operated office and a large multi-location group can both be a fit, and every engagement is scoped to the business in front of it. A salesperson never shrinks the offer to fit a label.

Common mistakes

Assuming "wellness" covers anything health-related. Clinical practices are not a fit right now, whatever the label.

Calling a repair shop "automotive". At Sherwood, automotive means car dealerships.

Describing a neighborhood as "great for families". Subjective, and a fair housing risk. Stick to facts.

Describing Sherwood's market by a small size label. Drop the size, or describe the business by what it does.

Worked example

A salesperson finds three businesses on a local list: a Pilates studio, a family-owned used-car dealership with a service bay, and a clinical practice.

• Pilates studio: a fit. Health and Wellness.
• Used-car dealership: a fit, as an independent dealership. The conversation is with the owner or General Manager about the dealership as a whole.
• Clinical practice: not a fit right now. The salesperson does not reach out.

Checklist

• The business is in Real Estate, is a car dealership, or is a non-clinical Health and Wellness business, or it has a clear operational problem worth discussing.
• The business is in the United States and controls its own spending.
• I know who the decision maker usually is for this kind of business.
• My wording has no size cap and no subjective real estate claims.

Try it

Write down ten businesses near you. Sort each into Fit, Not a fit, or Ask first, with one line saying why. Check every Fit for anything clinical.

Tips

• For realtors, a personal website on their own domain is one of the clearest signs of an agent running their own business.
• For dealerships, decide early whether you are talking to one store or a group.
• When a wellness business is borderline, ask before you reach out.
• Call the people a business serves customers, clients or members.

Sources

1. Sherwood home page FAQ ("What kinds of businesses do you work with?"): https://sherwoodsoftware.ai
2. Sherwood live industry demos: https://sherwoodsoftware.ai/#demos